Facts and Figures

sb is the world’s foremost magazine for exemplary architecture, innovations, products and services from the fields of leisure centres, sports facilities, swimming pools and wellness, stadiums and arenas.

  • 3,300 print run
  • 2 languages (English & German)
  • 12,000 readers online
  • 5 issues per year 
sb readership
Media data map EN

Editorial Programme

Issue 1/2026 - Community Centres and Indoor Sports

Publication date: 27 February 2026

 

Issue 2/2026 - Outdoor Grounds and Urban Activity

Publication date: 21 April 2026

 

Issue 3/2026 - Aquatic Centres and Spas

Publication date: 16 June 2026

Issue 4/2026 - Stadiums and Arenas

Publication date: 01 September 2026

 

Issue 5/2026 - Sustainable and Inclusive

Publication date: 27 October 2026

sb Media Data

Our media data provides a comprehensive overview of all marketing opportunities available through IAKS. In addition to traditional advertisements in sb magazine, you can choose from content-driven advertorials (in print and online), offprints, and inserts. We also offer a wide range of digital marketing options.

The IAKS team is here to help you select the most suitable issue and the right marketing format to match your company’s specific goals. Don’t hesitate to get in touch with us for personalized advice!

IAKS members receive a 15% discount on all marketing services.

media-data-print-and-online-in-english.pdf
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mediadaten-print-und-online-in-deutsch.pdf
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Media Data EN Cover

P&P package 

Professionals & Profiles (P&P) - The premium package for IAKS corporate members

P&P premium package is an exclusive offer for IAKS corporate members, designed to enhance your visibility and to position your business at the forefront of the sports and leisure facility industry.

What’s included in your P&P package:

Your feature in sb, on IAKS website and through IAKS newsletter
Present your company, your products and reference projects in up to three half-page features per year in sb. Share your innovations through impactful visuals and compelling content. Your features will also be presented on the IAKS website and through the IAKS newsletter, at no extra cost.

Company index listing in sb
Gain visibility in every issue of sb with your full company address and logo featured in the A–Z company index and service directory.

Premium database entry on IAKS website
Stand out in our online directory with your detailed company profile, including:

  • Up to 10 core business activities (regular 3 activities)
  • A detailed company description (profile, history, innovations, and references)

Make the most of your IAKS membership with this powerful communication and branding package. Fill in the application form and send it to sb@iaks.sport. 

The IAKS team is more than happy to give advice in choosing the right promotional solutions to help you reach your goals. Please get in touch with us!

Professionals and Profiles EN.pdf
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Professionals and Profiles DE.pdf
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News from our Members

Network

Even lighting

Lighting solutions from ADT impress in a wide range of facilities. The Seefeld-based company, which has been active on the market for over 25 years, relies on LED lighting technology.

Read more
ADT Advert
Network

Redesigning Soundscapes in Swimming and Sports Facilities

Imagine walking into a busy swimming pool or sports hall—and hearing clarity, not chaos. No harsh echoes, no overwhelming reverberation. Just a calm, balanced acoustic environment that enhances communication and defines the overall experience. That’s the impact of Whisper® Acoustic Panels—an innovative solution setting a new standard in noise control for swimming and sports facilities.

Read more
SealedAir Whisper Acoustic Panels
Network

Designing for circularity: How aquatic architecture can lead the way

Sustainability is no longer an option, it’s an expectation. For sports and leisure architects and engineers, the challenge is to move beyond “green labels” and design buildings that truly embrace circularity. Aquatic facilities, often considered resource-intensive, are becoming an unexpected field of innovation.

Read more
Myrtha Pools Header
Network

Schmitz Foam launches a new roll foam shock pad on the market

Schmitz Foam is expanding its product portfolio with the launch of **ProField**, a new line of roll foam shock pads designed to meet the growing demand in the artificial turf market. The new product line offers an innovative solution alongside the existing **ProPlay** series. **ProField** is the perfect choice for sports fields that must meet the highest standards.

Read more
Schmitz Foam News

Contact

Max Rosenau_portrait pic.jpg

Max Rosenau

Marketing and event management / Editor "sb"
+49 (0) 221 168023-13
rosenau@iaks.sport

Contact

Portrait Jannis Krampen

Jannis Krampen

Marketing & Sales
0221 16802317
krampen@iaks.sport